Isaüra, Personal brand Stylist

Bonjour! Thanks for stopping by my website.

My name is Isaüra “e-za-o-ra”, I am a French Personal brand stylist & speaker based in Paris and founder of That’s Intrinsic.


So if you’re reading this, you must be thinking of either upgrading your current style or you know it’s time for a complete change because your business is growing and you want to grow with it! 

You’re in the right place. And I am already excited for you!

Let me first tell you a little about me. 

Before this, I worked as a Fashion Buyer for well-known international companies. I really sharpened my understanding and sense of and learned how dressing with intention influences public perception. This gave me half a decade of expertise in the fashion industry.

During this time, I listened to 100’s of people complain that when it comes to getting dressed up for a business event or for a special occasion – knowing what to wear was extremely frustrating! 

And I couldn’t really understand why because I used to think that fashion was fun for everyone….. it’s not! 

It can be really time draining, money draining and it can have a massive impact on whether people are seen as a leader in their field or not.

Especially women. 

We all know women like to look good, and be admired for our appearance, especially when we make an effort. 

And in business if you’re on stage, leading a workshop or attending events. You have to make an effort ALL THE TIME…
Is it any wonder it’s frustrating… 

So I started That’s Intrinsic to help women entrepreneurs to have a signature look that screams success and stop worrying about finding the clothes that match their brand, persona, and prestige. 

For the past 4 years, I have been working with women from all over the world, helping them completely change the way they dress to having a signature style they love and that matches the success they’re experiencing or want to experience in their business. 

And I love it! 

If you think it’s time for you to have an instant impact and enroll way more clients just from the way you look – then I have several ways you can get started, virtually or in person. 

I was also Nominated “Best Image Consultant in Paris 2018” by Expatriates Magazine, my company has been added on the favorites list of the French magazine Paris Match and quoted in Airbnb Magazine Paris special edition.



Isaüra is excellent at what she does. She does not tell you but leads you towards a realization. That way it really sticks with you. On top of that she is very nice and makes you feel comfortable and welcome.

Kripa Freitas, Professor at The University of Toronto, Canada

Isaüra is a subject matter expert, professional, patient and very kind. I learned so much about, color, style and fashion and I cant wait to put it all into practice. Also, very important to note, even though I found out i had been doing everything wrong, in the past, I still walked away feeling confident and positive- because, now, i know!! Muchisimas gracias Isaüra!!

Veronica Ortega, Entrepreneur, USA

Isaüra is really wonderful. She is warm, professional, and offers a service that’s really unique. Being a sloppy American, I have been enamored by the Parisian style since landing in the city, and Isaüra really helped me realize it’s not so far out of reach. It was really fun to share with her my personal life goals, and she helped craft this into actionable steps for me to take to apply this to how I present myself. 

Angela Yee, Executive woman, USA

Isaüra is an outstanding teacher who is passionate and knowledgeable about personal style. I learned so much that I wished I had learned years ago. It would have saved me all those wardrobe mistakes! I am looking forward to putting my new knowledge into practice. Merci Isaüra!

Liz McArthur, Ego State Therapist, Australia

See more testimonials here.