Isaüra, Parisian Personal branding Stylist

My name is Isaüra “e-za-o-ra”, I am a French Personal branding stylist & Speaker based in Paris and founder of That’s Intrinsic.

I help women who speak, lead and inspire raise their profile and their credibility with personal branding and style strategies to confidently attract more clients and get paid doing what they love. 

Prior to starting my own business, I worked as a Fashion Buyer for international companies where I sharpened my sense of dressing with intention and influencing public perception.

Passionate about Image management and Self image in the workplace, I use the power of clothing to translate my clients’ personalities and strengths.

I used to think that fashion was fun for everyone. And guess what – it’s not! With over a decade of expertise in the fashion industry, I listened to a large number of people whose complaints have a lot in common when it comes to get dressed up for a business event or for a special occasion.

And there’s no better feeling for me when I help my clients – no matter their age, size or industry – get onto the next stage of their business and see them having the confidence and the self-esteem that comes from not just looking the part but feeling the part.

I know who you are and what will best shape your professional goals.

Born and based in Paris, my reach is truly global. I have coached in person and virtually hundreds of clients from all over the world and regularly travel to speak to audiences about creating unique work style and brand-on image. Nominated “Best Image Consultant in Paris 2018” by Expatriates Magazine, my company has been added on the favorites list of the French magazine Paris Match and quoted in Airbnb Magazine Paris special edition.

Want to work with me? Let’s talk!



Isaüra is excellent at what she does. She does not tell you but leads you towards a realization. That way it really sticks with you. On top of that she is very nice and makes you feel comfortable and welcome. – Kripa Freitas, Professor at The University of Toronto, Canada

Isaüra is a subject matter expert, professional, patient and very kind. I learned so much about, color, style and fashion and I cant wait to put it all into practice. Also, very important to note, even though I found out i had been doing everything wrong, in the past, I still walked away feeling confident and positive- because, now, i know!! Muchisimas gracias Isaüra!! – Veronica Ortega, Entrepreneur, USA

Isaüra is really wonderful. She is warm, professional, and offers a service that’s really unique. Being a sloppy American, I have been enamored by the Parisian style since landing in the city, and Isaüra really helped me realize it’s not so far out of reach. It was really fun to share with her my personal life goals, and she helped craft this into actionable steps for me to take to apply this to how I present myself. – Angela Yee, Executive woman, USA

Isaüra is an outstanding teacher who is passionate and knowledgeable about personal style. I learned so much that I wished I had learned years ago. It would have saved me all those wardrobe mistakes! I am looking forward to putting my new knowledge into practice. Merci Isaüra! – Liz McArthur, Ego State Therapist, Australia